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Unlocking Value through Understanding Your Customer

August 2 @ 4:00 pm - 6:00 pm

An interactive journey, crafted specifically for small business owners and first-time entrepreneurs

Learn to engage the full range of customer mentalities, from casual browsers to your most loyal fans. Join Innovate Carolina and Joseph Collins at 79 Degrees West for an interactive journey, crafted specifically for small business owners and first-time entrepreneurs. Dive into group discussions and hands-on activities, gaining practical insights into how to effectively identify and engage each mentality. You’ll learn to tailor your approach and guide potential customers towards a deeper connection with your brand. You’ll be ready to engage your entire market more effectively.

Joseph Collins is an award-winning consultant, co-author of the best-selling book “The Expansion Sale,” and a seasoned veteran of the sales industry. With more than 19 years of experience, Joe Collins has made a significant impact on sales and marketing performance worldwide.

Joe’s expertise is sought after by companies of all sizes. He has trained over 14,000 sales and marketing professionals across six continents, delivering powerful and practical strategies that drive revenue growth. His in-depth knowledge and unique insights, honed from real-world experience working with the Global 1000 and an MBA in Global Business Management, provide a solid foundation for his practical strategies.

Beyond training, Joe is a dedicated coach and mentor, having successfully guided numerous companies in securing deals amounting to hundreds of millions in new revenue. His passion for helping businesses understand their customer base and unlock hidden potential has established him as a trusted partner for businesses seeking accelerated growth.

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79 Degrees West
120 Mosaic Boulevard, Suite 120
Pittsboro, NC 27312 United States


Innovate Carolina