Marketing Plans: Defining your customers and positions

Do you know what your customers really want? Do you understand your competitors? Understanding the market includes both your customers and competitors—and it’s essential for starting a successful business. Join UNC-Chapel Hill’s Innovate Carolina team for a workshop presented by Innovate Carolina to learn about key areas of market research based on your business needs and methods for data collection. Market research experts Patrick Kastian and Cindy Reifsnider will lead on a workshop on how to determine the appropriate market research data sources and analyze the results to craft a compelling business or growth plan. Companies at any stage are welcome to join the free workshop at 79°West, the innovation hub and coworking space in the MOSAIC development at Chatham Park.

Learning Objectives: Attendees will learn key areas of market research, how to choose the correct methods for data collection and analyze the results.